Thursday, August 2, 2012

do good design (book #25)

Do Good Design: How Designers Can Change the World by David B. Berman 

"Design creates culture. Culture shapes values. Values determine the future. Design is therefore responsible for the world our children will live in.”

David B. Berman’s important new book is honest, timely, and hard-hitting, delivered with in-your-face directness—it presents a strong argument regarding the inherent power of design to shape our world and takes on greed, excess, and the scheming tendencies of advertising and “targeted” visual communications. Full of pithy quotations, well illustrated (with wide-ranging examples of manipulative media and manufactured needs) and impressively annotated and cross-referenced, Do Good Design rails against the consumptive excesses of the so-called “developed world” and urges designers to help steer a better course for our planet—before it’s too late. David combines his keen observation skills with courage to question the status quo, expressing his marathon call for positive change with passionate zeal. In his words, “the future of civilization is our common design project.” - Robert L. Peters


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